
Executive and leadership coaching for women who are done shrinking to fit systems that were never designed for them.
THE LIBERATION FRAMEWORK
The world is enraging. You're exhausted. And you're still here — still showing up, still trying to act with integrity in the middle of it.You don't need someone to tell you to breathe through it. You need space to think clearly, get grounded, and figure out what you're actually going to do.The Liberation Framework is a six-week group coaching programme for women who are done coping and ready to move forwards.Women from anywhere, any background, any context — united by the same question:What does meaningful progress look like from exactly where I am?
WHAT WE DO TOGETHER
Over six weeks we move through five territories:
Feel — Making space for the rage and the exhaustion, without being flattened by either
See — Getting clear on what you actually value and believe
Root — Connecting to what steadies you, wherever you are
Connect — Building solidarity without losing yourself in it
Act — Identifying the moves that are yours to make, and making them
WHAT IT COSTS
The programme runs on a sliding scale. Take the tier that honestly reflects your situation.Standard AED 1,500 / GBP 320
Supported AED 900 / GBP 195
Solidarity AED 500 / GBP 110Not sure which tier fits? Drop me a message.
THE LIBERATION FRAMEWORK
The Liberation Framework opens when six women are ready. If you're exhausted and enraged by broken systems — add your name.I'll be in touch with dates and next steps.
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ABOUT
I'm Lucy Russell — executive coach and leadership facilitator.I work with women navigating complexity at senior level, and with entrepreneurs building something they can genuinely stand behind.My work draws on leadership psychology, emotional intelligence and — where it serves — somatic awareness.Sometimes the most important information isn't in what a client thinks, but in what their body is already signalling. I pay attention to both.This sits alongside a clear-eyed belief that the systems many of us are operating in were not designed for us to thrive in.That is not a reason to shrink. It is the starting point for a different kind of leadership.
ICF-ACC · EMCC Practitioner · Dubai, UAE · Working Globally
HOW I WORK
At senior level, leadership challenges are rarely about capability. They are about clarity, authority and judgement — and often, about what is being carried beneath the surface that hasn't yet been named. My role is to work with all of it, so that the shifts made in a coaching session actually hold when you're back in the room.
01 — Emotional intelligence, applied practically
Not as a concept — but as a lived tool for decision-making, presence and stakeholder dynamics. Understanding what is driving behaviour, including your own, is one of the most commercially useful skills a senior leader can develop.
02 — Leadership identity and authority
Who you are as a leader — not who you have been told to be. Strengthening your presence, your decision-making voice, and your ability to hold authority without over-responsibility.
03 — Body awareness as useful information
Alongside cognitive and emotional intelligence, I draw on somatic awareness where it serves the work. The tightness before a difficult conversation, the chronic over-functioning — these are worth paying attention to, not overriding.
04 — Values-led decisions under pressure
Clarity about what you actually stand for — enacted under real pressure, not written on a wall. This is what creates leadership that is sustainable, credible and genuinely yours.
WORK WITH ME
01 — Executive & Leadership Coaching
One-to-one support for senior women navigating scale, visibility and complexity. Typically 6 or 12 sessions. Enquire for current availability and investment.
02 — The Liberation Framework
A six-week group coaching programme for women who are done coping and ready to act. AED 500–1,500 (£110–£320) sliding scale. Cohort of 6 women. Join the waitlist below.
03 — Speaking
Talks and facilitated sessions for events and conferences — on leadership, liberation and what it means to define success on your own terms. Available in person and virtually, internationally. Enquire about speaking availability and fees.
ON CONNECTION & RESPONSIBILITY
I am a white western woman living and working in relative safety and privilege.I say that not as a disclaimer — but because naming where I stand is part of the work I ask everyone around me to do. Including myself.Like many of you, I feel enraged by the state of the world. The kind of rage that comes from witnessing systems cause harm on a scale that often feels impossible to meet.What I have come to believe is that we are not separate. We are all connected — and our liberation is collective. Mine is deeply bound to yours, and to the liberation of other women we will never meet, whose lives are also impacted by broken systems.Rage, metabolised and directed, is one of the most powerful forces for change there is.A portion of my revenue is donated to three organisations: PCRF, MADRE, and Womankind Worldwide.
GET IN TOUCH
No forms, no funnels. I respond to all enquiries personally. Whether you're exploring 1:1 coaching, The Liberation Framework or a speaking booking — start with a message.
Coaching · The Liberation Framework · Speaking · General
Lucy Russell · [email protected] · Liberation Coaching & Consulting LLC, Sharjah Media City (SHAMS), Sharjah, UAE · Licence No. 2644439.01 · Formerly The Lucidity Coach · ICF-ACC · EMCC Practitioner